Credit Points: 15
Study Time: 150 Hours

During this unit you will look at the way the digital photographic image is used within a commercial context and the practical and creative implications of this.

Building on skills learnt in the Autumn Term unit Digital Darkroom (3 October - 9 December 2011), Digital Production introduces you to more advanced manipulation techniques offering greater creative potential. The unit introduces you to to the creative potential of the technologies and methods involved in the production of commercial images. You will be introduced to the current developments in photographic technology and practices. Using this knowledge you will be able to identify oportunites for your own development using established approaches or through experimentation with emerging technologies.

Outline Syllabus
(An indicative guide to the content covered by this unit.) 

• Intermediate/advanced manipulation techniques 
• Researching and formulating concepts 
• Planning constructed optical/digital imagery
• Digital challenges and oportunities 
• The merging of media

Method of Delivery
Seminars, demonstrations, practical workshops, projects.

Aims

A1 To develop creative skills in digital imaging and manipulation
A2 To develop an understanding of the commercial context for photographic practice. 
A3 To develop your own practice.

Learning Outcomes
On completion of this unit you will be able to: 

LO1 Demonstrate technical skills in digital imaging and manipulation
LO2 Demonstrate an understanding of the commercial context for photographic practice.
LO3 Demonstrate creativity and aesthetic understanding of digital photographic practice in the development of solutions to project briefs.

Reference Material

Key
Evening, M. (2009). Adobe Photoshop CS4 for photographers: the ultimate workshop. Oxford: Focal Press.
Ang, T. (2008). Digital Photography masterclass: advanced photography and image-manipulation techniques for creating perfect pictures. London: Dorling Kindersley.
Ritchin, F. (2008). After Photography. New York: W.W. Norton.
Lipkin, J. (2005). Photography reborn: image-making in the digital era. New York: Harry N. Abrams.

Recommended
Lister, M. et al. (2008). New media: a critical introduction. 2nd ed. London: Routledge

Magazines and Journals
British Journal of Photography
CGI Computer Arts
Creative Review (behind Library counter)
Digit
DPICT (Creative Camera) (back issues are archived in the Library)
Hotshoe International
Image
The Photographer
Portfolio