Credit Points: 45
Study Time: 450 Hours

Your Professional Project is the culmination of your practical photographic work on the course. You have an opportunity to develop and produce work to the highest professional standard, supported through research in the form of an extended Learning Agreement (brief), and realised as a portfolio ready body of work.

Professional Project draws together your creative and professional knowledge, providing the opportunity to plan and develop a project that reflects industry standards and clearly states your personal and professional focus. This will be evidenced in the form of professional quality work, presented appropriately for employment or progression to further study. The work may also be displayed in the end-of-course exhibition. The Project thus not only draws together your creative and practical knowledge and skills, but potentially presents your best possible work to a public and professional audience.

Outline syllabus
(An indicative guide to the content covered by this unit.)

• Designing and responding to a professionally oriented or set brief 
• Project planning and management 
• Costing and invoicing 
• Completing a Learning Agreement
• Development and production of creative and practical work identified in the learning agreement.

Method of delivery
Tutorials; research; independent study; studio practice; presentation.

Aims

A1 To consolidate your creativity and practical skills.
A2 To provide the opportunity to plan your response to a 'live' or simulated professional brief.
A3 To show a clear understanding of contemporary photographic practice through research leading to a body of photographic work.

Learning outcomes
On completion of this unit you will be able to:

LO1 Demonstrate a professional standard of creativity and practical ability, including: 

• Differentiating between various approaches and applications within individual photographic genres. 
• Work that is technically comparable to that made within a specified professional context. 
• Work that shows an awareness of contemporary trends, styles and subject matter, within commercial contexts. 
• Work that shows a high degree of creativity and aesthetic judgement.

LO2 Respond appropriately to the demands of a professional/self initiated brief, demonstrating readiness for employment, freelance work or further study with confidence in the level of your creative, practical and professional knowledge and skills, including:

• A profesional standard photographic project.
• Professional presentation.

LO3 Research is interpreted through analysis and critical evaluation of visuals and information, ideas and concepts and then developed and externalised, including:

• A thorough understanding of contemporary practice that support concepts and ideas.
• Photographic work that evidences an understanding of contemporary practice supported by contextual and conceptual knowledge.
• Project time planning.
• Working successfully with others in the production of creative outcomes.
• Knowledge of various fee scales and structures within relevant commercial contexts.
• Legal requirements, copyright and syndication rights.

Reference material

This will vary according to the needs of individual students. You will define reference material through negotiation with staff and list it in your Learning Agreement.