Credit points: 22.5
Study time: 225 Hours

This unit builds on skills and understanding of production techniques developed in the first term. It is intended that students will plan and produce video content for distribution on the web. Students will also have opportunities to research the development of the world wide web and its effects on the distribution of media elements and the access to on-line media. This will allow students to gain an overview of the impact of digital technology on cultural and economic life.

Video is being consumed in increasing divergent ways, this means smaller scale more experimental productions that may be installed, interactive, part of games, carried on mobile devices and distributed on the world wide web.

It is important for students to know how media languages have developed in order for them to experiment with new technologies and consider existing design boundaries. The unit will include an analysis of how network systems have affected the distribution of video and sound content and enabled a much greater user participation.

Outline syllabus
The development of the world wide web.

• Publish the web pages on an intranet/Internet.
• How do theories of film/video/sound and animation contribute to our understanding of digital media production?
• Investigate a range of delivery methods including:
  _IPTV 
  _Viral video 
  _Pod Casting 
  _Video for mobile phones 
  _Video sharing 
  _Video blogging 
  _Streamed content

• Acquisition of research skills using the Library and Learning Resources Centre

Method of delivery
Projects; studio practice; learning teams; research; tutorials; critiques.

Aims

A1 To develop ability to design and structure information (content)
A2 To develop streaming media content for inclusion in a set of web pages
A3 To gain an overview of the impact of digital production techniques on cultural and economic life
A4 To provide students with a progressive understanding of the distribution of media elements
A5 To consider theoretical, critical and political contexts associated with the development of the world wide web.

Learning outcomes
On completion of this unit you will be able to:

LO1 Design a web page to include streaming media content
LO2 Produce web pages including video content and publish them on an intranet/internet using streaming technology
LO3 Demonstrate an understanding of the role of digital technology in production, both in terms of technical facilities and its broader political and cultural significance.
LO4 Analyse and contextualise the constituent elements of the distribution of digital video on the world wide web, its role in contemporary culture and its relationship with previous delivery methods.

Reference material

Key
Larson, L. (2007) Flash Video for Professionals: Expert Techniques for Integrating Video on the Web. Wiley & Sons
Hogg, B. Creating Video for the Web: Podcasts, Ads, and More (US) APress
Keenan, T. (2004) New Media, Old Media: Interrogating the Digital Revolution. Routledge.
Lee, P. et al (2004) Impact and Issues in New Media: Towards Intelligent Societies. Hampton Press.
Wardship-Fruin, N & Harrigan, P. (2003) First Person: New Media as Story, Performance, and Game. MIT.

Recommended
Wilson, T. (2004) The Playful Audience: From Talk Show Viewers to Internet Users. Hampton Press
Stephenson, N. (2000) Snow Crash, (Reprint). New York: Spectra.
Zeldman, J (2003) Designing with Web Standards, Berkeley: New Riders Publishing