Credit Points: 30
Study Time: 300 Hours

Building on previously acquired knowledge from Introductory Studies, this unit introduces you to projects that allow you to shape thought, consider and experiment with legibility, readability, the perception and modulation of typographic form within a digital context and the relationship between text and image. It seeks to equip you with the necessary technical and aesthetic framework of knowledge (print processes, software applications and paper technology) to enable you to articulate editorial structures and practically execute typographic solutions in both linear and non-linear contexts.

Outline Syllabus
An indicative guide to the content covered by this unit. 

• Typefaces and their technical, historical and aesthetic characteristics. Typographic principles: legibility and readability. 
• Typography within the broader context of Graphic Design. 
• Project analysis and planning: grids, layouts, hierarchical structure, the relationship of type and image. 
• Page Layout Programmes. 
• Typographic and print specifications.

Method of Delivery
Studio-based studies supported by study notes, critiques, lectures, seminars, tutorials, and demonstrations.

Aims

A1 To build on knowledge and skills learned in Introductory Studies. 
A2 To acquire technical knowledge and competence relating to typographic specifications, print specifications, print and paper technology.
A3 To acquire knowledge and understanding of basic typographic principles within the context of Graphic Design.
A4 To promote an exploratory approach to problem-solving in order to produce creative solutions.
A5 To provide opportunities to effectively communicate ideas through the use of appropriate typography.

Learning Outcomes
On completion of this unit you will be able to:

LO1 Demonstrate transfer of knowledge and skills learned in Introductory Studies.

LO2 Identify that you can apply relevant technical processes in order to produce type and print specifications underpinned by knowledge of print and paper technology.
LO3 Present an understanding of basic typographic principles through research and analysis.
LO4 Explore and experiment with a range of ideas drawn from theoretical and contextual contexts.
LO5 Generate effective communications through the use of appropriate typography.

Reference Material

Key
Ambrose, G. and Harris, P. (2006). The Fundamentals of Typography. Lausanne: AVA.
Squire, V. (2006). Getting it right with Type: The Do's and Don'ts of Typography. London: Laurence King.

Electronic Key Texts
Electronic Key Texts, which are prefixed with a #-symbol are important extracts from books or journal articles that may be accessed from any desktop or laptop computer on or off-site, viewed by multiple users simultaneously and are available from the University College's Blackboard webpage.

# Baines, P. & Haslam, A. (2002). Type & Typography. London: Laurence King. pp. 38-70.
# Spiekermann, E. & Ginger, E.M. (1993). Stop stealing sheep and find out how type works. Mountain View, Ca: Adobe Press. pp. 122-141

Recommended
Blackwell, L. (2004). 20th Century Type (3rd edition). London: Laurence King Publishing
Dabner, D. (2003). Design and Layout: Understanding and using Graphics. London: Batsford.
Friedi, F., Ott, N. and Stein, B. (1998). Typography When, Who, How. Konemann
Heller, S. & Meggs, P. (2001) Texts on Type: Critical writings on typography. USA: Allworth Press
Kinross, R. (1995). Modern Typography. London: Hyphen Press
Muller, L. (2002). Josef Muller-Brockmann: Pioneer of Swiss Graphic Design (2nd Edition). Berlin: Die Gestalten Verlag
Poynor, R. (2001). No More Rules: Graphic Design and Postmodernism. London: Laurence King Publishing
Rookledge, G. and Perfect, C. (2004). Rookledges International Typefinder. London: Harper Design International

Magazines & Journals
Baseline // Creative Review // Emigre // Eye Magazine // Graphik // Typo // Upper and Lower Case // Visible Language