Credit Points: 30
Study Time: 300 Hours

Texts help us to make sense of our lives and the world around us, yet they can be complex and open to different interpretation. This unit challenges you to develop and analyse text/s and to explore ways in which they can be represented and accessed through sequences and interaction. "Text" is used here in its widest sense whether written, image-based, or performed. Sequences and interactions can be both print and screen based involving such things as: narrative, genre, linear and non-linear reading paths, montage, intertextuality, characterisation, and integration of word, image and sound based elements.

Outline Syllabus
An indicative guide to the content covered by this unit.

• Typographic interpretation
• Navigation
• Interface design
• Design in relation to storyboards
• Integration of graphic audio, typographic and animated elements 
• Transcoding and multimodality

Method of Delivery
Studio-based studies supported by study notes, critiques, lectures, seminars, workshops, tutorials and demonstrations.

Aims

A1 To develop knowledge and understanding about visual representations of textural and narrative structures.
A2 To strengthen intellectual skills with regard to the analysis, interpretation and re-configuration of text based information.
A3 To provide the practical skills necessary to structure, animate and integrate information using print based, motion based and 3 dimensional media.
A4 To provide an appreciation of the ways that meanings are made through the user's interactions with graphic artefacts as well as the importance of narrative and sequence in this process.

Learning Outcomes
On completion of this unit you will be able to:

LO1 Demonstrate subject knowledge by structuring information through the creation of narratives and sequences.
LO2 Show intellectual skill by analysing texts in one medium, and re-configuring them so that they communicate in a second.
LO3 Present appropriate practical skills through the use of motion based software, and the craft skills required to construct 2 and 3 dimensional prototypes.
LO4 Display a consideration of user interaction where users make meaning from sequence and narrative.

Reference Material

Key
Bellatoni, J. and Woolman, M. (2001). Type in motion, Innovations in digital graphics. London: Thames & Hudson.
Fletcher, A. (2001). The Art of Looking Sideways. London: Phaidon.

Electronic Key Texts
Electronic Key Texts, which are prefixed with a #-symbol are important extracts from books or journal articles that may be accessed from any desktop or laptop computer on or off-site, viewed by multiple users simultaneously and are available from the University College's Blackboard webpage.

# Antonelli, P. and Aldersey-Williams, H. (2008). Design and the Elastic Mind. New York: The Museum of Modern Art. pp. 14-17.
# Moggridge, B. (2007) Designing Interactions. Cambridge, Mass.; London: MIT Press. pp 412-447.

Recommended
Baggerman, L. (2000). Design for interaction. Rockport, MA: Rockport
Begleiter, M. (2001). From Word to Image: Storyboarding and the Filmmaking Process. Studio City: Michael Wiese Productions.
Fawcett-Tang, R. (2005). Experimental Formats 2. London: Rotovision
Fawcett-Tang, R., and Owen, W. (2002). Mapping. London: Rotovision Garrett, J. (2002). The elements of user experience. Indianapolis: New Riders. Klanten, R., Bourquin, N., and Mareis, C. (Eds) (2006). Altitude: Contemporary Swiss Graphic Design. Berlin: Die Gestalten Verlag.
Kinross, R., Martens K., and Van Triest, (Eds). (2001). Karel Martens: Printed matter. Drukwerk. London: Hyphen Press
Manovich, L. (2001). The language of New Media. MIT Press
Meadow, M. (2002) Pause and Effect: The art of interactive narrative. Indianapolis: New Riders
Odling-Smith, A. (2002) The New Handmade Graphics. Mies, Switzerland: Rotovision
van Leeuwen, T. (2005) Introducing social semiotics. London: Routeledge.
Tufte, E. (1997). Visual explanations: Images and quantities, evidence and narrative. Cheshire: Graphics Press.

Magazines and Journals

Baseline // Communication Arts // Design Week // Eye Magazine // Frame // Graphik // Visible Language