Credit Points: 45
Study Time: 450 Hours

The convergence of technologies combining traditional approaches has opened up new opportunities and contexts for illustrative content. This unit furthers your understanding of media by encouraging you to explore Illustration through screen based visual communication. This could encompass linear or non-linear materials or interactivity. The unit builds upon skills developed earlier in the course, with the aim that you will create a screen-based outcome developed in response to a written learning agreement negotiated with your tutors.

Through thematic project based work you will gain an understanding of the considerations and constraints that developing contextual solutions for screen present, and through discussion and analysis, you will gain an understanding of the opportunities for employment available to the illustrator.

Outline Syllabus
(An indicative guide to the content covered by this unit) 

• What is digital media?
• Broader media developments in publishing and other screen based communities and organisations
• Introduction to the development of screen based solutions
• Targeting solutions to specific audiences
• Applying conceptual and contextual practice to the range of applications and uses of multimedia
• Integrating traditional techniques in a digital solution
• Experimentation with software to integrate Illustration, graphics, typography, video and audio
• Importance of problem solving and providing a sequential screen-based solution to visually communicate an idea/concept

Method of Delivery
Workshops, demonstrations, group critiques, seminars, lectures, individual and group work.

Aims

A1 To provide an awareness of how screen-based technologies are transforming the way that audiences are consuming information how Illustration can enhance a specific concept and effect a target audience
A2 To develop your creative solutions and skills in relation to the technology available to illustrators towards a screen based presentation
A3 To inform your creative ambitions with career planning within the digital/technological and inter-active industries
A4 To provide opportunities for you to demonstrate the development of your transferable skills, including self-organisation and problem solving

Learning Outcomes
On completion of the unit you will be able to:

LO1 Demonstrate your knowledge of new and evolving technologies for the illustrator and the possible effectiveness for clients and other audience contexts
LO2 Demonstrate your practical application of traditional and technology skills in the creation of a screen-based presentation to peer group
LO3 Apply visual expression, intellectual enquiry and communication within a digital context
LO4 Critically reflect on your approach to the project and the final design solution

Reference Material

Key
Chong, A. (2007). Digital animation. Lausanne: AVA Academia.
Holmes, D. (2005). Communication theory: media, technology and society. London: Sage.
Kress G. and van Leeuwen T. (2006). Reading images: the grammar of visual design. 2nd ed. London: Routledge.
Wells, P. and Hardstaff, J. (2008). Re-imagining animation: contemporary moving image cultures. Lausanne: AVA Academia.

Recommended
Gehman, C. and Reinke, S. (2005). The sharpest point: animation at the end of cinema. Toronto, ON.:YYZ Books.
Mirzoeff, N., (2009). An introduction to visual culture. London: Routledge.
ONEDOTZERO (2004). Motionblur: onedotzero: graphic moving image makers. London: Laurence King.
Tufte, E. (1997). Visual explanations: images and quantities, evidence and narrative. Cheshire, CT.: Graphics Press.
Walker, J., and Chaplin, S. (1994). Visual culture: an introduction. Manchester: Manchester University Press.
Wells, P., Quinn, J., and Mills, L. (2008). Basics animation: drawing for animation. Lausanne: AVA Academia.
Whitbread, D. (2009). The design manual. 2nd ed. Sydney, NSW.: University of New South Wales Press.
Zeegen, L. (2007). Secrets of digital illustration. Crans-Pres-Celigny: RotoVision.