Credit Points: 15
Study Time: 150 Hours

This unit focuses on digital modelling, texturing, lighting and rendering. It provides an opportunity to enhance 3D communication through digital media and further develops the synergy between digital and physical outcomes.

Using a combination of media to inform innovative representations of 3D concepts, this unit will explore your knowledge of physical construction and apply those principles to inform and enhance digital solutions in line with current professional practice.

Outline Syllabus
An indicative guide to the content covered by this unit. 

• Computer Graphics theory and terminology 
• 3D digital modelling, mapping, lighting and rendering
• Digital visualisation concepts and techniques
• Audio & Video editing

Method of Delivery
Lectures and demonstrations, seminars, practical studio sessions. Research, independent study and tutorials.

Aims

A1 To develop your critical analysis and understanding of computer concepts and explore future developments with-in the digital media industries.
A2 To develop your abilities to model, map, light, animate and render in digital media.
A3 To explore the creative and commercial use of digital 3D visualisation.
A4 Through research and case studies, to develop an informed understanding of creative digital media, its benefits, limitations and its relationship with non digital media.

Learning Outcomes
On completion of this unit you will be able to:

LO1 Demonstrate a thorough understanding of critical choices made in the production of digital model and animation.
LO2 Use computer modelling techniques to produce through 3D digital modelling, mapping, lighting and rendering.
LO3 Create effective presentations in a variety of digital media.
LO4 Make informed decisions on the use, or otherwise, of computer graphic techniques.

Reference Material

Key
Franson, David & Thomas, Eric (2006) Game Character Design Complete: Using 3ds Max 8 and Adobe Photoshop CS2 Course Technology, Incorporated

Recommended
Newnes Maestri, George. (1996). Digital character animation Also available as CD ROM New Riders
Zellner, Peter. (1999). Hybrid space-new forms in digital architecture. Thames & Hudson
Vaz, Mark Cottaand Duigan, Patricia Rose (1996). Industrial light and magic: into the digital realm. Virgin Publishing
L. Murdock, Kelly. (2008) 3ds Max Bible 2009. John Wiley and Sons.
Becker, Margeret. (1999) Rhino nurbs 3d modelling. Indianapolis: New Riders

DVD/CD ROM
Pixar Shorts (2007) [DVD] Walt Disney Studios Home Entertainment
WALL-E (2008) [DVD] Walt Disney Studios Home Entertainment
Madagascar (2005) (DVD) Paramount Home Entertainment
Ice Age (2006) [DVD] 20th Century Fox

Journals
Computer Generated Imagery // CAD CAM // FX // Computer Graphics World // 3D World // Computer Arts

Websites
Future Publishing Ltd // Computer Arts  // Classic Tin Toy Co. // AntiqueToys.com // Uniform // CG architect Digital Media Corp. // 3D World